Privacy Policy

Last Updated: November 19, 2025


1. Introduction

Welcome to Benefitty. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Service").

Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

We collect several types of information from and about users of our Service, including:

2.1 Personal Information You Provide

When you register for an account or use our Service, we may collect:

  • Account Information: Name, email address, phone number, date of birth, and password
  • Profile Information: Profile picture, residential building information, and tenant verification details
  • Communication Data: Information you provide when you contact us, including customer service requests, feedback, and survey responses
  • Social Media Information: If you log in using Facebook or Google, we may receive your name, email address, profile picture, and other public profile information

2.2 Information Collected Automatically

When you use our Service, we automatically collect certain information, including:

  • Device Information: Device type, operating system, unique device identifiers, mobile network information
  • Usage Data: Pages or screens viewed, time spent on pages, click data, offers viewed and redeemed, search queries
  • Location Data: With your permission, we collect precise or approximate location data to provide location-based offers and services
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track activity and collect information

2.3 Information from Third Parties

We may receive information about you from:

  • Partner Retailers: Information about your redemption of offers and purchases
  • Property Management Companies: Verification of your tenancy or residential status
  • Social Media Platforms: Public profile information when you connect your social media accounts
  • Analytics Providers: Aggregated usage statistics and analytics

3. How We Use Your Information

We use the information we collect for various purposes, including:

3.1 Providing and Maintaining the Service

  • Creating and managing your account
  • Verifying your eligibility for offers and benefits
  • Processing and facilitating discount redemptions
  • Providing customer support and responding to your inquiries
  • Sending you important Service-related notifications

3.2 Personalizing Your Experience

  • Customizing offers and content based on your preferences and location
  • Recommending retailers and discounts that may interest you
  • Remembering your preferences and settings

3.3 Improving Our Service

  • Analyzing usage patterns and trends
  • Conducting research and development
  • Testing new features and functionalities
  • Monitoring and analyzing the effectiveness of our Service

3.4 Marketing and Communications

  • Sending you promotional emails about new offers, features, and events (you can opt out at any time)
  • Conducting surveys and soliciting feedback
  • Administering contests, promotions, and special offers

3.5 Security and Legal Compliance

  • Detecting, preventing, and addressing fraud and security issues
  • Enforcing our Terms and Conditions
  • Complying with legal obligations and responding to legal requests
  • Protecting the rights, property, and safety of Benefitty, our users, and others

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 With Partner Retailers

When you redeem an offer, we share necessary information with the partner retailer to facilitate the transaction. This may include your name, email, and redemption details.

4.2 With Property Management Companies

We share aggregated, anonymized usage statistics with property management companies to demonstrate the value of the Service. We do not share personally identifiable information without your explicit consent.

4.3 With Service Providers

We engage third-party service providers to perform functions on our behalf, including:

  • Cloud hosting and data storage providers
  • Email delivery and communication services
  • Analytics and data analysis providers
  • Customer support and chat services
  • Payment processors (if applicable)

These service providers have access to your information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

4.4 For Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

4.5 With Your Consent

We may share your information with third parties when you have given us explicit permission to do so.

4.6 For Legal Reasons

We may disclose your information if required by law, legal process, litigation, or requests from public and governmental authorities. We may also disclose information to protect our rights, privacy, safety, or property, or that of our users or the public.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

Account information is retained while your account is active and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account at any time by visiting our Account Deletion page or by contacting us directly.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest using industry-standard protocols (SSL/TLS)
  • Regular security audits and vulnerability assessments
  • Access controls and authentication mechanisms
  • Employee training on data protection and privacy
  • Incident response procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Portability

You have the right to request access to the personal information we hold about you and to receive a copy of that information in a structured, commonly used, and machine-readable format.

7.2 Correction

You have the right to request correction of inaccurate or incomplete personal information. You can update most information directly through your account settings.

7.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, ongoing disputes). To delete your account, please visit our Account Deletion page for detailed instructions.

7.4 Objection and Restriction

You have the right to object to or request restriction of certain processing activities, including direct marketing.

7.5 Withdrawal of Consent

Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

7.6 Opt-Out Rights

  • Marketing Communications: You can opt out of promotional emails by clicking the "unsubscribe" link in any email or adjusting your account settings
  • Push Notifications: You can disable push notifications through your device settings
  • Location Data: You can disable location services through your device settings
  • Cookies: You can manage cookie preferences through your browser settings

To exercise any of these rights, please contact us at privacy@benefitty.co.uk. We will respond to your request within 30 days.

8. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your country of residence, where data protection laws may differ. By using the Service, you consent to the transfer of your information to the United Kingdom and other countries where we operate.

We take appropriate measures to ensure that your personal information remains protected in accordance with this Privacy Policy, including using standard contractual clauses approved by the European Commission for transfers from the EEA to third countries.

9. Children's Privacy

Our Service is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information as soon as possible.

If you believe we have collected information from a child under 18, please contact us immediately at privacy@benefitty.co.uk.

10. Third-Party Links and Services

Our Service may contain links to third-party websites, applications, and services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites or services before providing your personal information.

This Privacy Policy applies only to information collected by Benefitty through our Service.

11. Do Not Track Signals

Some web browsers have a "Do Not Track" feature that signals to websites that you do not want your online activities tracked. Our Service does not currently respond to "Do Not Track" signals. We do honor opt-out preferences you set through your account settings and device permissions.

12. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information held by us
  • Right to opt-out of the sale of personal information (we do not sell personal information)
  • Right to non-discrimination for exercising your CCPA rights

To exercise these rights, please contact us at privacy@benefitty.co.uk or call us at our designated request line. We will verify your identity before processing your request.

13. GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including those described in Section 7 above. Our legal basis for processing your information includes:

  • Contractual Necessity: Processing necessary to provide the Service
  • Consent: Where you have given explicit consent
  • Legitimate Interests: For improving our Service, fraud prevention, and security
  • Legal Obligations: To comply with applicable laws

You have the right to lodge a complaint with a supervisory authority if you believe we have violated your data protection rights.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated Privacy Policy on this page
  • Updating the "Last Updated" date at the top of this policy
  • Sending you an email notification (for significant changes)
  • Displaying a prominent notice within the Service

Your continued use of the Service after the effective date of the updated Privacy Policy constitutes your acceptance of the changes. We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Benefitty Data Protection Officer

Email: privacy@benefitty.co.uk

Email (General): legal@benefitty.co.uk

Website: https://benefitty.app

Response Time: We aim to respond to all privacy-related inquiries within 30 days.


Your Privacy Matters: At Benefitty, we take your privacy seriously. We are committed to transparency about our data practices and protecting your personal information. If you ever have concerns about how we handle your data, please don't hesitate to reach out to us.

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